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Does Marketing Need Reform?: Fresh Perspectives on the Future

Name: Does Marketing Need Reform?: Fresh Perspectives on the Future
Brand: Taylor & Francis Ltd
SKU: 06325129
Price: 78.99 EUR
Availability: InStock

Jagdish N. Sheth

Rajendra S. Sisodia

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 06325129

Nakladnici Taylor & Francis Ltd, siječanj 2006

Many marketers fear that the field's time-worn principles are losing touch with realities. This book... Cijeli opis

Libristo kod: 06325129

198 b

78.99 €

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Many marketers fear that the field's time-worn principles are losing touch with realities. This book collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. It sets the agenda for a generation of marketing principles.

Informacije o knjizi

Puni naziv Does Marketing Need Reform?: Fresh Perspectives on the Future

Autor Jagdish N. Sheth, Rajendra S. Sisodia

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2006

Broj stranica 360

EAN 9780765616999

ISBN 9780765616999

Libristo kod 06325129

Nakladnici Taylor & Francis Ltd

Težina 612

Dimenzije 252 x 180 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing

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