Proizvod vam ne odgovara? Nema veze! Možete nam vratiti unutar 30 dana
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30 dana za povrat kupljenih proizvoda
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.