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Do You Want to Keep Your Customers Forever?

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Do You Want to Keep Your Customers Forever? Joseph B. Pine
Libristo kod: 16790507
Nakladnici Harvard Business Review Press, veljača 2010
This classic article shows how to make mass customization and efficient and personal marketing work... Cijeli opis
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This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing

Informacije o knjizi

Puni naziv Do You Want to Keep Your Customers Forever?
Autor Joseph B. Pine, Don Peppers, Martha Rogers
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2010
Broj stranica 94
EAN 9781633694972
ISBN 1633694976
Libristo kod 16790507
Nakladnici Harvard Business Review Press
Težina 231
Dimenzije 127 x 203 x 10

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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