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Delta Project

Name: Delta Project
Brand: Palgrave Macmillan
SKU: 04600702
Price: 62.47 EUR
Availability: InStock

Arnoldo C. Hax

Dean L. Wilde

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 04600702

Nakladnici Palgrave Macmillan, ožujak 2001

Emerging from the authors' work with companies such as Coca Cola, Motorola, 3M, General Motors and U... Cijeli opis

Libristo kod: 04600702

157 b

62.47 €

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Emerging from the authors' work with companies such as Coca Cola, Motorola, 3M, General Motors and Unilever, "The Delta Project" provides a model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of "bonding", "complementors" and "customer lock in", this book provides a fundamental shift in the way we think about competitive positioning.

Informacije o knjizi

Puni naziv Delta Project

Autor Arnoldo C. Hax, Dean L. Wilde

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2001

Broj stranica 278

EAN 9780333962459

Libristo kod 04600702

Nakladnici Palgrave Macmillan

Težina 612

Dimenzije 157 x 242 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy

Economics, Finance, Business & Management > Business & Management > Management & management techniques

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