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Defending Your Brand

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Defending Your Brand Calkins Tim
Libristo kod: 02171511
Nakladnici Palgrave Macmillan, listopad 2012
Marketing expert Tim Calkins shows businesses how to create and maintain a defensive strategy includ... Cijeli opis
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Marketing expert Tim Calkins shows businesses how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Informacije o knjizi

Puni naziv Defending Your Brand
Autor Calkins Tim
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2012
Broj stranica 294
EAN 9781137278753
ISBN 1137278757
Libristo kod 02171511
Nakladnici Palgrave Macmillan
Težina 466
Dimenzije 156 x 233 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business competition
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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