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Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications Michael W. Lowenstein
Libristo kod: 06505691
Nakladnici Business Expert Press, ožujak 2014
Over the years, leading companies have entered a period of marketing and operational intersection an... Cijeli opis
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Over the years, leading companies have entered a period of marketing and operational intersection and convergence. This book covers the important developments in the business community, including customer and brand decision-making and influence; customer behavior measurement; and, big customer data.

Informacije o knjizi

Puni naziv Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
Autor Michael W. Lowenstein
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2014
Broj stranica 154
EAN 9781606498965
ISBN 9781606498965
Libristo kod 06505691
Nakladnici Business Expert Press
Težina 237
Dimenzije 60 x 91 x 4

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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