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Customer Relationship Management

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Customer Relationship Management V. Kumar
Libristo kod: 22369547
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, siječanj 2019
This book closely examines the strategic and tactical aspects of customer relationship management as... Cijeli opis
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This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.

Informacije o knjizi

Puni naziv Customer Relationship Management
Autor V. Kumar, Werner Reinartz
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2019
Broj stranica 411
EAN 9783662585542
ISBN 9783662585542
Libristo kod 22369547
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 1127
Dimenzije 178 x 254 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
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