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Customer Loyalty Solution

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Customer Loyalty Solution Arthur Middleton Hughes
Libristo kod: 07181128
Nakladnici McGraw-Hill, veljača 2003
Database marketing pioneer Hughes combines current research with case studies from leading companies... Cijeli opis
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Database marketing pioneer Hughes combines current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. 20 illustrations.

Informacije o knjizi

Puni naziv Customer Loyalty Solution
Autor Arthur Middleton Hughes
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2003
Broj stranica 388
EAN 9780071589604
ISBN 9780071589604
Libristo kod 07181128
Nakladnici McGraw-Hill
Težina 517
Dimenzije 152 x 229 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
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