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Customer intention in selecting Internet banking service in Vietnam

Name: Customer intention in selecting Internet banking service in Vietnam
Brand: LAP Lambert Academic Publishing
SKU: 02979151
Price: 51.98 EUR
Availability: InStock

Anh Mac

Phong Le

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 02979151

Nakladnici LAP Lambert Academic Publishing, travanj 2016

This study investigated determinants of Internet banking service adoption from Hochiminh City custom... Cijeli opis

Libristo kod: 02979151

131 b

51.98 €

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This study investigated determinants of Internet banking service adoption from Hochiminh City customers. Based on Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use Technology (UTAUT), five independent influences were empirically examined to determine significant factors affect customers' intention toward online banking usage. The results will benefit bank executives as providing recommendations to improve, develop their strategies to increase the Internet banking adoption rate.

Informacije o knjizi

Puni naziv Customer intention in selecting Internet banking service in Vietnam

Autor Anh Mac, Phong Le

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2016

Broj stranica 112

EAN 9783659857829

Libristo kod 02979151

Nakladnici LAP Lambert Academic Publishing

Težina 185

Dimenzije 150 x 220 x 7

Kategorija

Economics, Finance, Business & Management > Finance & accounting > Finance

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