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Customer Engagement Marketing

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Customer Engagement Marketing Robert W. Palmatier
Libristo kod: 16380899
Nakladnici Springer International Publishing AG, rujan 2017
This edited collection identifies cutting-edge metrics for capturing and measuring customer engageme... Cijeli opis
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This edited collection identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. It explores how effective strategies can drive customer-centric product innovation, create a stable customer base, and build an emotional connection between the customer and firm.
As consumers seek a deeper connection with products, more and more firms are switching from goods to service-based models that provide a higher level of commitment to their customers, yet current customer engagement strategies are costly and their effectiveness is often unclear. This book will provide a synthesis of research on customer engagement through a collection of chapters from experts in the field to address this issue, and will appeal to academics, practitioners, consultants, and managers looking to shift to more engagement-focused marketing strategies.

Informacije o knjizi

Puni naziv Customer Engagement Marketing
Autor Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2017
Broj stranica 328
EAN 9783319619842
ISBN 3319619845
Libristo kod 16380899
Nakladnici Springer International Publishing AG
Težina 580
Dimenzije 148 x 210 x 27

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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