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Customer-Centric Marketing

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Customer-Centric Marketing Neil Richardson
Libristo kod: 05188777
Nakladnici Kogan Page Ltd, veljača 2015
There are two major parallel challenges facing businesses today: how to adapt to the changes of frag... Cijeli opis
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There are two major parallel challenges facing businesses today: how to adapt to the changes of fragmenting markets, hyper-competition and over-supply; and how to grow a business whilst practising recognisably sustainable practices. To address these challenges companies must seek to add customer-value. Customer-centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value leading to improved customer satisfaction, better professional relationships and increased effectiveness.

Informacije o knjizi

Puni naziv Customer-Centric Marketing
Autor Neil Richardson, Jon James, Neil Kelley
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2015
Broj stranica 256
EAN 9780749472092
ISBN 074947209X
Libristo kod 05188777
Nakladnici Kogan Page Ltd
Težina 398
Dimenzije 156 x 235 x 15

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
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