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Customer centric marketing

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Customer centric marketing Kimberly Wylie
Libristo kod: 01621318
Nakladnici Grin Publishing, lipanj 2009
Diploma Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communica... Cijeli opis
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Diploma Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, University of Phoenix, 64 entries in the bibliography, language: English, abstract: Only a few short generations ago, the global economy was predominated by agricultural and tradesman businesses. Consumers frequented businesses that were close to their physical location, as limited transportation gave them little other feasible choice. Tradesmen provided customizable goods made specifically for their clients needs, on small or individual scales of production. The life cycle of a product, during this era, typically began with a customer order for a product. With the advent of the Industrial Revolution, this quickly changed.

Informacije o knjizi

Puni naziv Customer centric marketing
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2009
Broj stranica 88
EAN 9783640338092
ISBN 364033809X
Libristo kod 01621318
Nakladnici Grin Publishing
Težina 127
Dimenzije 148 x 210 x 5
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