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This two-volume set incorporates cultural and social factors into their explanation of human behaviour in economic terms. The first text focuses on modelling the social/cultural aspects of an individual's behaviour; the second develops the theme to consider co-operation in the economic system and the role of culture in supporting this system. Other issues addressed include: the differences in achievement between different ethnic groups; differences between forms in different countries; links between religion, community, ethnicity and economic performance; and the influence of leadership, peer pressure, entrepreneurship, envy, status-seeking and self-esteem.