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Cross Cultural Consumer Behavior in an Emerging Economy

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Cross Cultural Consumer Behavior in an Emerging Economy Devinder Pal Singh
Libristo kod: 07172844
Nakladnici Scholars' Press, lipanj 2014
The book compares the cultures within a single country India. It is an outcome of research that hypo... Cijeli opis
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The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.

Informacije o knjizi

Puni naziv Cross Cultural Consumer Behavior in an Emerging Economy
Autor Devinder Pal Singh, Manoj Kumar Sharma
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2014
Broj stranica 308
EAN 9783639718591
ISBN 3639718593
Libristo kod 07172844
Nakladnici Scholars' Press
Težina 454
Dimenzije 152 x 229 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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