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Creativity and Advertising

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Creativity and Advertising Andrew McStay
Libristo kod: 02514702
Nakladnici Taylor & Francis Ltd, travanj 2013
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that... Cijeli opis
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Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that adver

Informacije o knjizi

Puni naziv Creativity and Advertising
Autor Andrew McStay
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2013
Broj stranica 192
EAN 9780415519540
ISBN 0415519543
Libristo kod 02514702
Nakladnici Taylor & Francis Ltd
Težina 520
Dimenzije 156 x 234 x 15

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: advertising & society
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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