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Contemporary Marketing and Consumer Behavior
Jezik
Engleski
Engleski
Knjiga
Tvrdi uvez
This exploration of marketing and consumer behaviour comprises original articles, both theoretical a...
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Libristo kod: 04714338
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500 b
500 b
198.95
€
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Šaljemo za 15-20 dana
30 dana za povrat kupljenih proizvoda
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37.53
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This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
Informacije o knjizi
Puni naziv
Contemporary Marketing and Consumer Behavior
Autor
John F. Sherry
Jezik
Engleski
Engleski
Uvez
Knjiga - Tvrdi uvez
Datum izdanja
1995
Broj stranica
482
EAN
9780803957527
ISBN
0803957521
Libristo kod
04714338
Nakladnici
SAGE Publications Inc
Težina
790
Dimenzije
155 x 226 x 33
