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Consumerology

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Consumerology Philip Graves
Libristo kod: 01226847
Nakladnici John Murray Press, siječanj 2013
Available in paperback for the first time, this new updated and revised second edition of Consumer.o... Cijeli opis
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Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers.

Informacije o knjizi

Puni naziv Consumerology
Autor Philip Graves
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2013
Broj stranica 240
EAN 9781857885767
ISBN 1857885767
Libristo kod 01226847
Nakladnici John Murray Press
Težina 264
Dimenzije 135 x 214 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
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