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Consumer Value

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Consumer Value
Libristo kod: 06678570
Nakladnici Taylor & Francis Ltd, prosinac 1998
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers wa...
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Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

Informacije o knjizi

Puni naziv Consumer Value
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 1998
Broj stranica 224
EAN 9780415191920
ISBN 9780415191920
Libristo kod 06678570
Nakladnici Taylor & Francis Ltd
Težina 570
Dimenzije 156 x 234 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
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