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Consumer Tribes

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Consumer Tribes Robert Kozinets
Libristo kod: 06678569
Nakladnici Taylor & Francis Ltd, svibanj 2007
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exerc... Cijeli opis
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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. This title offers an overview of the area that has been defined as 'cultures of consumption' - consumption microcultures, brand cultures, brand tribes, and brand communities.

Informacije o knjizi

Puni naziv Consumer Tribes
Autor Robert Kozinets
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2007
Broj stranica 360
EAN 9780750680240
ISBN 9780750680240
Libristo kod 06678569
Nakladnici Taylor & Francis Ltd
Težina 538
Dimenzije 155 x 231 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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