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Consumer Psychology of Tourism, Hospitality and Leisure

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Consumer Psychology of Tourism, Hospitality and Leisure G I Crouch
Libristo kod: 01291689
Nakladnici CABI Publishing, siječanj 2004
Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determ... Cijeli opis
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Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.

Informacije o knjizi

Puni naziv Consumer Psychology of Tourism, Hospitality and Leisure
Autor G I Crouch
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2004
Broj stranica 368
EAN 9780851997490
ISBN 085199749X
Libristo kod 01291689
Nakladnici CABI Publishing
Težina 953
Dimenzije 172 x 244 x 24

Kategorija

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Society & Social Sciences > Psychology
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