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Consumer Neuroscience

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Consumer Neuroscience Cerf
Libristo kod: 16056098
Nakladnici MIT Press Ltd, studeni 2017
Contrary to the assumptions of economists, consumers are not always rational actors who make decisio... Cijeli opis
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Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners.

Informacije o knjizi

Puni naziv Consumer Neuroscience
Autor Cerf
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2017
Broj stranica 368
EAN 9780262036597
ISBN 9780262036597
Libristo kod 16056098
Nakladnici MIT Press Ltd
Težina 1100
Dimenzije 210 x 231 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Psychology > Physiological & neuro-psychology, biopsychology
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