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Consumer Driven Electronic Transformation

Name: Consumer Driven Electronic Transformation
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01651432
Price: 130.85 EUR
Availability: InStock

Georgios I. Doukidis

Adam P. Vrechopoulos

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 01651432

Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, listopad 2010

The book focuses on the emerging techniques and technologies for supply chain management and collabo... Cijeli opis

Libristo kod: 01651432

328 b

130.85 €

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The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

Informacije o knjizi

Puni naziv Consumer Driven Electronic Transformation

Autor Georgios I. Doukidis, Adam P. Vrechopoulos

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2010

Broj stranica 257

EAN 9783642061493

ISBN 3642061494

Libristo kod 01651432

Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Težina 415

Dimenzije 155 x 235 x 15

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Purchasing & supply management

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

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