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Consumer Driven Electronic Transformation

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Consumer Driven Electronic Transformation G. J. Doukidis
Libristo kod: 01559657
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, studeni 2004
The book focuses on the emerging techniques and technologies for supply chain management and collabo... Cijeli opis
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The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

Informacije o knjizi

Puni naziv Consumer Driven Electronic Transformation
Autor G. J. Doukidis, A. P. Vrechopoulos
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2004
Broj stranica 257
EAN 9783540226116
ISBN 3540226117
Libristo kod 01559657
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 1220
Dimenzije 155 x 235 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Purchasing & supply management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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