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Connected Customer

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Connected Customer Marnik G Dekimpe
Libristo kod: 02011122
Nakladnici Taylor & Francis Ltd, siječanj 2010
In today's connected consumer environment, customers are better informed and harder to please, but t... Cijeli opis
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In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source of research ideas and fresh theory building for academics and students in marketing and related fields.

Informacije o knjizi

Puni naziv Connected Customer
Autor Marnik G Dekimpe
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2010
Broj stranica 372
EAN 9781848728370
ISBN 1848728379
Libristo kod 02011122
Nakladnici Taylor & Francis Ltd
Težina 632
Dimenzije 159 x 235 x 25

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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