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Complaint Management and Channel Choice

Name: Complaint Management and Channel Choice
Brand: Springer International Publishing AG
SKU: 09260113
Price: 61.44 EUR
Availability: InStock

Stefan Garding

Andrea Bruns

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 09260113

Nakladnici Springer International Publishing AG, svibanj 2015

This book investigates customer perceptions and expectations of complaint channels. In addition to t... Cijeli opis

Libristo kod: 09260113

154 b

61.44 €

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This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analyzed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of costumer channel choice and their expectation and perception of each complaint channel.

Informacije o knjizi

Puni naziv Complaint Management and Channel Choice

Autor Stefan Garding, Andrea Bruns

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2015

Broj stranica 104

EAN 9783319181783

ISBN 3319181785

Libristo kod 09260113

Nakladnici Springer International Publishing AG

Težina 1942

Dimenzije 155 x 235 x 6

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services

Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries

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