Kako kupovati
Dostava
Savjetnik za kupnju
Competitive Strategy in the Supply Chain
Engleski
219 b
30 dana za povrat kupljenih proizvoda
Moglo bi vas zanimati i
As market globalization and technological change §accelerate, competition between firms has migrated §from a focus on the individual firm to networks of §firms operating as trading partners within a chain §of supply. As a result of this trend the traditional §way of determining a strategy within a firm has come §into question. The concept of supply chain strategy §has consequently been developed. This book reviews §the role of product demand characteristics (using §Fisher s (1997) four-cell model as the framework) in §the determination of supply chain strategy, and the §subsequent impact on firm performance. This book §sheds new light on the determination of an §appropriate supply chain strategy that will be of §value to both academic researchers and management §practitioners alike. In particular, the potential §power of developing hybrid strategies that are §responsive to the changing dynamics of the §marketplace is highlighted.
Informacije o knjizi
Engleski
