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Competitive Identity

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Competitive Identity S Anholt
Libristo kod: 04040369
Nakladnici PALGRAVE MACMILLAN, studeni 2006
Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and mo... Cijeli opis
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Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their 'competitive identity'.

Informacije o knjizi

Puni naziv Competitive Identity
Autor S Anholt
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2006
Broj stranica 147
EAN 9780230500280
ISBN 0230500285
Libristo kod 04040369
Nakladnici PALGRAVE MACMILLAN
Težina 392
Dimenzije 162 x 240 x 15

Kategorija

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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