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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) Stuart St P Slatter
Libristo kod: 06735599
Nakladnici Taylor & Francis Ltd, kolovoz 2014
This book examines the nature and extent of competition in the pharmaceutical industry and analyses... Cijeli opis
? points 392 b
156.38 €
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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expendit

Informacije o knjizi

Puni naziv Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Autor Stuart St P Slatter
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2014
Broj stranica 148
EAN 9781138793521
ISBN 9781138793521
Libristo kod 06735599
Nakladnici Taylor & Francis Ltd
Težina 392
Dimenzije 242 x 166 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
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