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Communication and Organizational Culture

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Communication and Organizational Culture Joann N. Keyton
Libristo kod: 04787536
Nakladnici SAGE Publications Inc, siječanj 2011
A clear and concise introduction to the different approaches to studying organizational culture Joan... Cijeli opis
? points 362 b
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A clear and concise introduction to the different approaches to studying organizational culture Joann Keyton introduces the basic elements-assumptions, values, and artifacts-of organizational culture, draws on communication and management research findings, and integrates practical applications throughout the text. The book helps students to identify and read organizational culture through different lenses, create cultural interpretations, and ultimately make informed work and employment decisions. Key Features * Offers a communication perspective: The focus on communication practices and processes helps students understand how they can influence the organization culture * Synthesizes the research: By bringing together research sources from across many disciplines, Keyton provides a unique analysis of the organizational culture literature * Provides a multi-perspective view of organizational culture: Perspectives covered include symbolic performance, narrative reproduction, textual reproduction, management, and power and politics * Concludes with a practical "Culture Toolkit": The toolkit provides quantitative and qualitative techniques for conducting analyzes of organizational culture * NEW! The Second Edition examines how organizational culture is shaped by communication technology and globalization, provides more international examples, and includes a new section on mergers and acquisitions This is an ideal text for upper-division undergraduates and graduate-level courses in Organizational Communication and related courses in departments of business and management, psychology, communication studies, and sociology.

Informacije o knjizi

Puni naziv Communication and Organizational Culture
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2011
Broj stranica 232
EAN 9781412980227
ISBN 1412980224
Libristo kod 04787536
Težina 322
Dimenzije 154 x 229 x 11
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