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Cluetrain Manifesto

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Cluetrain Manifesto Rick Levine
Libristo kod: 02067956
Nakladnici Basic Books, travanj 2011
Ten years after Cluetrains original publication, too many companies still ignore the idea that marke... Cijeli opis
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Ten years after Cluetrains original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this books message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.

Informacije o knjizi

Puni naziv Cluetrain Manifesto
Autor Rick Levine
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2011
Broj stranica 320
EAN 9780465024094
ISBN 0465024092
Libristo kod 02067956
Nakladnici Basic Books
Težina 336
Dimenzije 139 x 210 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises
Mathematics & Science > Science: general issues > Impact of science & technology on society
Computing & Information Technology > Information technology: general issues > Ethical & social aspects of IT
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