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Choice Factory

Name: Choice Factory
Brand: Harriman House Publishing
SKU: 18382446
Price: 17.48 EUR
Availability: InStock

Richard Shotton

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 18382446

Nakladnici Harriman House Publishing, veljača 2018

Before you can influence decisions, you need to understand what drives them. In The Choice Factory,... Cijeli opis

Libristo kod: 18382446

44 b

17.48 €

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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.