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Changing the World Is the Only Fit Work for a Grown Man

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Changing the World Is the Only Fit Work for a Grown Man Steve Harrison
Libristo kod: 02166787
Nakladnici Adworld Press, veljača 2012
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent... Cijeli opis
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This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he use

Informacije o knjizi

Puni naziv Changing the World Is the Only Fit Work for a Grown Man
Autor Steve Harrison
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2012
Broj stranica 208
EAN 9780957151505
ISBN 0957151500
Libristo kod 02166787
Nakladnici Adworld Press
Težina 324
Dimenzije 229 x 154 x 13

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: advertising & society
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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