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Cause Related Marketing

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Cause Related Marketing Sue Adkins
Libristo kod: 10056858
Nakladnici Taylor & Francis Ltd, veljača 2016
Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsi... Cijeli opis
? points 503 b
200.97 €
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Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functiona

Informacije o knjizi

Puni naziv Cause Related Marketing
Autor Sue Adkins
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2016
Broj stranica 328
EAN 9781138136427
ISBN 9781138136427
Libristo kod 10056858
Nakladnici Taylor & Francis Ltd
Težina 521
Dimenzije 156 x 234 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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