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Campaign Communication and Political Marketing

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Campaign Communication and Political Marketing Philippe J. Maarek
Libristo kod: 01424699
Nakladnici John Wiley and Sons Ltd, travanj 2011
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the mod... Cijeli opis
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74.96 €
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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.§Offers comparative analyses of campaigns from country to country§Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more§Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy§Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Informacije o knjizi

Puni naziv Campaign Communication and Political Marketing
Autor Philippe J. Maarek
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2011
Broj stranica 284
EAN 9781444332353
ISBN 144433235X
Libristo kod 01424699
Nakladnici John Wiley and Sons Ltd
Težina 514
Dimenzije 172 x 246 x 15

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Politics & government > Political structure & processes > Elections & referenda
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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