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Business to Business Advertising

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Business to Business Advertising Charles Patti
Libristo kod: 11553550
Nakladnici NTC PUB GROUP, prosinac 1990
This book provides the answers to business-to-business buying behavior and shows how to position you... Cijeli opis
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This book provides the answers to business-to-business buying behavior and shows how to position your products and services for maximum sales. The authors set advertising within the broader contexts of marketing and corporate strategy and lead decision makers through the development of effective business-to-business advertising programs.

Informacije o knjizi

Puni naziv Business to Business Advertising
Autor Charles Patti, Susan Kennedy, Steven Hartley
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 1991
Broj stranica 286
EAN 9780844234717
ISBN 0844234710
Libristo kod 11553550
Nakladnici NTC PUB GROUP
Težina 726
Dimenzije 191 x 243 x 27

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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