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Business Relationships for Competitive Advantage

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Business Relationships for Competitive Advantage Joe Sanderson
Libristo kod: 04775843
Nakladnici Palgrave USA, prosinac 2003
This book provides the first summary and critical appraisal of the thinking that currently informs t... Cijeli opis
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This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.

Informacije o knjizi

Puni naziv Business Relationships for Competitive Advantage
Autor Joe Sanderson, Chris Lonsdale, Andrew Cox, Glyn Watson
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2003
Broj stranica 246
EAN 9781403919045
ISBN 1403919046
Libristo kod 04775843
Nakladnici Palgrave USA
Težina 454
Dimenzije 222 x 145 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Purchasing & supply management
Economics, Finance, Business & Management > Finance & accounting > Accounting > Management accounting & bookkeeping
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business competition
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