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Brands

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Brands Adam Arvidsson
Libristo kod: 04070885
Nakladnici Taylor & Francis Ltd, prosinac 2005
Brands are a dominant feature of everyday life. This book argues that brands have become an importan... Cijeli opis
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Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics.

Informacije o knjizi

Puni naziv Brands
Autor Adam Arvidsson
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2005
Broj stranica 168
EAN 9780415347167
ISBN 0415347165
Libristo kod 04070885
Nakladnici Taylor & Francis Ltd
Težina 284
Dimenzije 234 x 158 x 9

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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