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Brand Portfolio Strategy

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Brand Portfolio Strategy David A Aaker
Libristo kod: 25022392
Nakladnici Simon & Schuster, travanj 2020
In this long-awaited book from the world's premier brand expert and author of the seminal work Build... Cijeli opis
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24.75 €
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In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and cre

Informacije o knjizi

Puni naziv Brand Portfolio Strategy
Autor David A Aaker
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2020
Broj stranica 368
EAN 9781982146528
ISBN 1982146524
Libristo kod 25022392
Nakladnici Simon & Schuster
Težina 340
Dimenzije 213 x 140 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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