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Brand Management

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Brand Management Heding
Libristo kod: 25585147
Nakladnici Taylor & Francis Ltd, svibanj 2020
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking t... Cijeli opis
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58.56 €
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Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a c

Informacije o knjizi

Puni naziv Brand Management
Autor Heding, Tilde (Copenhagen Business School, Denmark), Knudtzen, Charlotte F. (Copenhagen Business School, Denmark), Bjerre, Mogens (Copenhagen Business School, Denmark)
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2020
Broj stranica 338
EAN 9780367172589
ISBN 0367172585
Libristo kod 25585147
Nakladnici Taylor & Francis Ltd
Težina 630
Dimenzije 244 x 174 x 23

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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