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Brand Engagement

Name: Brand Engagement
Brand: Springer Palgrave Macmillan
SKU: 02966509
Price: 61.28 EUR
Availability: InStock

I. Buckingham

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 02966509

Nakladnici Springer Palgrave Macmillan, studeni 2006

This book debunks the notion that the Chief Executive is the primary figurehead and places line mana... Cijeli opis

Libristo kod: 02966509

154 b

61.28 €

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This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

Informacije o knjizi

Puni naziv Brand Engagement

Autor I. Buckingham

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2007

Broj stranica 221

EAN 9781349364473

ISBN 1349364479

Libristo kod 02966509

Nakladnici Springer Palgrave Macmillan

Težina 331

Dimenzije 155 x 12 x 13

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations

Economics, Finance, Business & Management > Economics > International economics

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