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Brand Choice

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Brand Choice Randolph J. Trappey
Libristo kod: 04776487
Nakladnici Palgrave USA, studeni 2004
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand... Cijeli opis
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Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.

Informacije o knjizi

Puni naziv Brand Choice
Autor Randolph J. Trappey, Arch G. Woodside
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2004
Broj stranica 258
EAN 9781403946416
ISBN 1403946418
Libristo kod 04776487
Nakladnici Palgrave USA
Težina 470
Dimenzije 140 x 216 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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