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Brand Asset Management

Name: Brand Asset Management
Brand: John Wiley & Sons Inc
SKU: 04920587
Price: 16.83 EUR
Availability: InStock

Scott M. Davis

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 04920587

Nakladnici John Wiley & Sons Inc, listopad 2002

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed... Cijeli opis

Libristo kod: 04920587

42 b

16.83 €

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Building Strong Brands David Aaker

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11.82 €

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Informacije o knjizi

Puni naziv Brand Asset Management

Autor Scott M. Davis

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2002

Broj stranica 288

EAN 9780787963941

ISBN 0787963941

Libristo kod 04920587

Nakladnici John Wiley & Sons Inc

Težina 358

Dimenzije 155 x 228 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management

Economics, Finance, Business & Management > Business & Management > Business strategy