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Best Practices in Marketing and their Impact on Quality of Life

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Best Practices in Marketing and their Impact on Quality of Life Helena Alves
Libristo kod: 09480655
Nakladnici Springer, ožujak 2013
Gathering cases from around the world, this book reviews best practices in marketing and their impac... Cijeli opis
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108.63 €
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Gathering cases from around the world, this book reviews best practices in marketing and their impact on quality of life. Each case details a specific social problem and the marketing strategy adopted to resolve it, plus results for society and individual.

Informacije o knjizi

Puni naziv Best Practices in Marketing and their Impact on Quality of Life
Autor Helena Alves, José Luis Vázquez
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2013
Broj stranica 260
EAN 9789401784177
ISBN 9401784175
Libristo kod 09480655
Nakladnici Springer
Težina 4219
Dimenzije 155 x 15 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Society & culture: general > Social & ethical issues
Society & Social Sciences > Sociology & anthropology > Sociology
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