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Behavioural Economics: A Very Short Introduction

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Behavioural Economics: A Very Short Introduction Michelle Baddeley
Libristo kod: 13483077
Nakladnici Oxford University Press, siječanj 2017
Behavioural economics blends insights from economics and psychology to explain how people make every... Cijeli opis
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Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

Informacije o knjizi

Puni naziv Behavioural Economics: A Very Short Introduction
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2017
Broj stranica 168
EAN 9780198754992
ISBN 9780198754992
Libristo kod 13483077
Težina 150
Dimenzije 118 x 173 x 10
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