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Bank Marketing for the 90's - New Ideas from 55 of the Best Marketers in Banking

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Bank Marketing for the 90's - New Ideas from 55 of the Best Marketers in Banking Don Wright
Libristo kod: 04891938
Nakladnici John Wiley & Sons Inc, svibanj 1991
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the f... Cijeli opis
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321.93 €
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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

Informacije o knjizi

Puni naziv Bank Marketing for the 90's - New Ideas from 55 of the Best Marketers in Banking
Autor Don Wright
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 1991
Broj stranica 228
EAN 9780471522645
ISBN 0471522643
Libristo kod 04891938
Nakladnici John Wiley & Sons Inc
Težina 526
Dimenzije 155 x 228 x 25

Kategorija

Economics, Finance, Business & Management > Finance & accounting > Finance > Banking
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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