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Automotive Management

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Automotive Management Jens Diehlmann
Libristo kod: 01531803
Nakladnici De Gruyter, travanj 2013
The authors point out the entire business orientated automotive value chain. With regard to the fina... Cijeli opis
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The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

Informacije o knjizi

Puni naziv Automotive Management
Autor Jens Diehlmann, Joachim Häcker
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2013
Broj stranica 268
EAN 9783486723328
ISBN 3486723324
Libristo kod 01531803
Nakladnici De Gruyter
Težina 638
Dimenzije 170 x 240 x 22

Kategorija

Economics, Finance, Business & Management > Economics
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