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Attention, Attitude, and Affect in Response to Advertising

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Attention, Attitude, and Affect in Response to Advertising
Libristo kod: 06588953
Nakladnici Taylor & Francis Inc, studeni 1993
This volume presents issues in consumer psychology and advertising such as the relationship between... Cijeli opis
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This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psychology to other fields, such as examining health behaviour.

Informacije o knjizi

Puni naziv Attention, Attitude, and Affect in Response to Advertising
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 1993
Broj stranica 338
EAN 9780805807561
ISBN 9780805807561
Libristo kod 06588953
Nakladnici Taylor & Francis Inc
Težina 590
Dimenzije 152 x 229 x 27

Kategorija

Society & Social Sciences > Psychology > Psychological methodology > Psychological testing & measurement
Society & Social Sciences > Psychology > Social, group or collective psychology
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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