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Asian Brand Strategy

Name: Asian Brand Strategy
Brand: Palgrave Macmillan
SKU: 12046016
Price: 61.42 EUR
Availability: InStock

Martin Roll

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 12046016

Nakladnici Palgrave Macmillan, siječanj 2006

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic to... Cijeli opis

Libristo kod: 12046016

154 b

61.42 €

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This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Informacije o knjizi

Puni naziv Asian Brand Strategy

Autor Martin Roll

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2006

Broj stranica 254

EAN 9781349543700

Libristo kod 12046016

Nakladnici Palgrave Macmillan

Težina 354

Dimenzije 140 x 216 x 16

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Economics, Finance, Business & Management > Business & Management > Management & management techniques

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