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Applying Social Cognition to Consumer-Focused Strategy

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Applying Social Cognition to Consumer-Focused Strategy
Libristo kod: 06588829
Nakladnici Taylor & Francis Inc, srpanj 2005
This text focuses on developments at the interface of social cognition and marketing, and develops i... Cijeli opis
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This text focuses on developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with practical implications. The chapters offer a perspective on consumer-focused strategy - or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses.

Informacije o knjizi

Puni naziv Applying Social Cognition to Consumer-Focused Strategy
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2005
Broj stranica 414
EAN 9780805855203
ISBN 9780805855203
Libristo kod 06588829
Nakladnici Taylor & Francis Inc
Težina 930
Dimenzije 154 x 233 x 28

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Psychology > Social, group or collective psychology
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