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Ambush Marketing in Sports

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Ambush Marketing in Sports Gerd Nufer
Libristo kod: 03027442
Nakladnici Taylor & Francis Ltd, prosinac 2014
Ambush marketing is a strategy by which a company or organisation uses their marketing communication... Cijeli opis
? points 143 b
56.82 €
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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the ma

Informacije o knjizi

Puni naziv Ambush Marketing in Sports
Autor Gerd Nufer
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2014
Broj stranica 176
EAN 9781138833869
ISBN 9781138833869
Libristo kod 03027442
Nakladnici Taylor & Francis Ltd
Težina 272
Dimenzije 158 x 234 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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